Red Dot Cameras
Shop virtual tour
Red Dot Cameras is an independent camera shop in London’s Old Street exclusively selling Leica cameras and run by life long Leica enthusiast, Ivor Cooper.
Whilst selling a Leica M6 and lenses though Red Dot Cameras, Pan 3Sixty photographer Phil Giles was discussing a recent commission with Ivor and mentions on ways to improve on the existing shop virtual tour Red Dot Cameras had on their website. Not being not overly impressive, the existing panorama was poorly exposed, unsharp and suffered from an unpleasant colour cast; hardy worthy of the premium Leica brand! After showing Ivor the Pan 3Sixty portfolio to demonstrate how high quality 360° panoramas can look, we were commissioned to create a replacement panorama to showcase the shop.
We first photographed Red Dot Cameras in 2010, and so as to remain ‘in keeping’ with everything else in the shop, the panorama was shot on a Leica M9 using a Leica Tri-Elmar 16-18-21mm f4 ASPH-M lens set at 16mm.
Following the positive feedback Ivor had received from customers regarding our first 360° panorama, Red Dot cameras commissioned us a second time after the shop underwent a complete refit. The updated shop virtual tour shows the new interior to great effect with pop-up photographs of the display cases showing the vast range of cameras for sale. From the latest £16k + Leica S2 way back to the Leica 1 Model A there is enough on display to whet the taste buds of even the most demanding Leica enthusiast.

© Pan 3Sixty Limited - www.pan3sixty.co.uk
© Pan 3Sixty Limited - www.pan3sixty.co.uk