With new customers unsure of what to expect when booking on the Caledonian Sleeper, ScotRail commissioned Pan 3Sixty to produce a 360º virtual tour of the train. The resulting 360º panoramas provide customers with a great view of the single and twin berth cabins, specially adapted accessible cabins for disabled passengers, seated accommodation and also the lounge car where passengers can relax with a drink and a meal.
The response to the online version of the tour was such a success that ScotRail commissioned an offline version that they can distribute on USB keys, further widening the reach of the virtual tour.
ScotRail Marketing Manager said, ‘Research showed one of the main obstacles in getting customers to make a booking on the Caledonian Sleeper was a lack of ‘tangible information’ showing the services on offer and what our customers could expect. After researching the options, we decided to get a 360º virtual tour produced to showcase this unique rail service and we couldn’t be more pleased with the result. The quality of Pan 3Sixty’s panoramas is fantastic, showing our carriages off in their best light. The whole process was managed professionally and with a flexibility that matched our changing demands. We are now undertaking more virtual tours for other areas of our business and wouldn’t consider using anyone other than Pan 3Sixty.’