Pan 3Sixty was recently commissioned, by two separate clients, to produced a single 360° panorama of a shop interior. In both instances the clients wanted to use pop-up graphics to highlight items within the shops, but in different ways and for different reasons.
The first panorama, of a Phones 4U store, was produced for H Squared Ltd; a design company specialising in creating brand presence at point of purchase. The panorama is being used by H Squared to showcase their latest work to potential clients, with seven pop-up labels emphasising specific features of the shop design they created.
Click here to view the 360° panorama of the Phones 4U store.
The second panorama was produced for the London based Leica specialist, Red Dot Cameras. Whilst the 360° panorama provides a great overview of the shop, additional pop-up photographs of the display cases afford a view of the huge range of cameras for sale, from the latest £16k + Lecia S2 way back to the Leica 1 Model A.
Click here to view the 360° panorama of Red Dot Cameras.
By way of interest, the panorama of Red Dot Cameras was made on a Leica M9 using a Leica Tri-Elmar 16-18-21mm f4 ASPH-M lens set at 16mm. I’ll be posting more about the production of this panorama in a forthcoming post, including a comparison with my standard setup of a Canon 5D Mk2 & 15mm f2.8 lens.